shopping cart software; which in turn is linked to how customer friendly your website is. E-commerce shopping cart is good when it allows the customer to shop without any complexities, such as slow operation. Since e-commerce websites are for those on the go, the shopping cart should allow the customer to drop his purchases at one go, instead of having to repeat the same process numerous times. Customers also prefer to be notified about their purchases, the shipping time, and delivery time: thus, a shopping cart which contains these features is an asset for the website. Thirdly, e-commerce web development must concentrate on instilling trust in the customers. The customers must be able to put their questions and doubts to the owners, and have their queries answered promptly. Mutual trust creates a friendly relationship with the customers, and ensures that they will return to purchase from your site. It is important to show your customers that they are the force behind your profits, so, a good e-commerce website will cater to their needs. It is also crucial to assure them that their personal and financial information are in safe hands. The e-commerce website should have transparent and reliable methods of transaction, with no chances of frauds. Last but not the least; it is important that the website be innovative and colorfully designed, so that your clients enjoy the experience of shopping. Bright coloring, creatively written and presented, with attractive discounts will make it a favorite with the customers. When developing an e-commerce website, pay attention to its visual appeal, which strikes the viewer earlier than the products on sale. A drab shop is unlikely to have profits; the same theory goes with an online store too.